Monotype

Director, Marketing Analytics & Automation

USA - Woburn (MA)Full timeDirectorPosted 8 days ago
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Are you our “TYPE”?  Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world’s biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.    Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us at www.monotype.com.  We are seeking a Director, Global Marketing Analytics & Automation to lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization.  This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth across our customer segments.  As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation.  What you’ll be doing:  Lead the global strategy for marketing analytics, marketing intelligence, and AI-enabled insights to improve decision-making, customer engagement, and revenue outcomes. Translate complex data into clear business insights for senior leadership, build predictive models to forecast marketing performance and pipeline impact, and foster a culture of experimentation and data-driven decision making across the marketing organization. Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting. Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and ensure alignment between marketing investments and business outcomes. Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics, AI capabilities, and efficient campaign execution. Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure to enable seamless data flow and operational ...