Capri

Director, Marketing EMEA

Full timeDirectorPosted 4 days ago
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Job Title: Director Marketing, EMEADepartment: EMEAReporting to: President EMEAILocation: LondonOverall Purpose of the RoleDevelop regional Marketing & CRM strategy and implement tactical plans that meet and exceed company expectations across the EMEAI zone. Develop and deliver marketing strategies including CRM, partnerships, events, print, digital, and advertising that support the region's commercial and brand goalsKey Responsibilities and DutiesDrive all marketing activity across the varying operating models within the region including DOS retail, Franchise and Wholesale, ensuring we are delivering against Global Marketing Directives and local market requirements.Develop strategic and tailored marketing plans in order to support both the brand and commercial goals of the company and regionCreate strategic plans to manage marketing operating budgets and allocation in conjunction with the relevant budget holders Oversee development of CRM program tools and regional tacticsWork closely with CRM Manager to develop regional strategies, built with customer-centric findings and dataOversee development of partnerships to elevate brand positioning and drive new client acquisitionOversee development of special experiences & events strategyOversee media planningEstablish and maintain relationships with industry influencers and key strategic partners including department stores, JV and Franchise partnersEnsures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgetsEstablishes and maintains a consistent corporate image throughout all marketing activity, promotional materials, and eventsMonitors competitor products, sales and marketing activitiesGuides preparation of marketing activity reports and presents to executive managementAnalyzes and controls expenditures of division to conform to budgetary requirementsShare the Marketing & Communications strategy with franchise and JV PR teams to support, establish and increase brand awareness in local markets; providing press releases, strategy memo’s, celebrity imagesDevelop and maintain strong relationships with key wholesale partners to ensure that they in turn are fully aware of the brands Marketing strategy and that the brand is fully supported by the wholesale partner within their business to maximize exposure for the brandWork closely with the regional PR teams in the respective markets to ensure a synergy between PR and Marketing strategies to best impact the respective markets  Skills, Experience and Qualifications Graduate caliber individualAdvanced level Excel, PowerPoint and Microsoft OfficeExperience working with CRM systems would be an advantageMultiple European Languages would be advantageousThe candidate must have significant previous experience working within a Luxury Fashion Company within a senior marketing role. To be able to show that they have been able to deli...