Director, Marketing Insights & Technology

It's fun to work in a company where people truly BELIEVE in what they're doing!Job Description Summary:This is a rare opportunity to build something. You will have the mandate, the stakeholder access, and the platform to define what modern, AI-powered marketing operations looks like and to prove it with results. If you are energized by turning data into strategy, complexity into clarity, and ambiguity into competitive advantage, this role was built for you.This is a senior leadership role at the intersection of strategy, analytics, and execution — responsible for building the systems, frameworks, and culture that turn marketing complexity into clarity and data into growth. You will own the enterprise marketing analytics vision, drive scalable operations across our Martech stack, and serve as a critical cross-functional partner to Finance, Brand, Revenue Operations, and Customer Success. You will embed an AI-native, test-and-learn mindset across the marketing organization and ensure every investment is tied to measurable business impact.WHAT YOU'LL OWNAnalytics Strategy & Performance MeasurementDevelop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned mediaBuild scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimizationPartner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retentionOwn performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functionsMarketing Technology & Data InfrastructureEnhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platformsLead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilitiesEnsure data governance, hygiene, and integrity across the full marketing data ecosystemEvaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insightsMarketing Operations & Lead FlowOversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CSBuild scalable marketing operations processes: campaign operations, budget management, QA, and cross-functional workflowsEstablish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisionsPartner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targetsAI-Native Culture & InnovationChampion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovationSupport the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and auto...