Director, Marketing Operations & Technology

Business Operations at VTS collaborates with Marketing as the technical and operational backbone of a go-to-market engine running two motions simultaneously — an AI-native, signal-driven model and a traditional demand generation program. These will work together with the traditional stack being the infrastructural underpinning of AI Tooling. The Director of Marketing Operations & Technology owns the platforms, systems, and processes that power our pre-sale funnel from first touch through qualified pipeline, for both new and existing clients. This is not a strategy-and-slides role. You will be the most platform-fluent person in the room on anything touching the marketing stack — expected to go hands-on, troubleshoot without a ticket, and build without a consultant.** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **  About the Role You'll sit on the Business Operations team and partner daily with two distinct marketing organizations: a traditional demand generation and content team, and an AI-focused GTM team running signal-based outreach, intent enrichment, and automated engagement workflows. You need to be conversant in both — understanding the cadences, tooling, and success metrics of each — and building systems that serve them without creating two separate stacks. You'll work closely with the Salesforce Architecture team on anything touching the CRM, but your primary domain is the pre-sale funnel — lead capture, enrichment, scoring, routing, engagement, and conversion reporting. You'll also partner with the Analytics and Data Engineering teams, handing off requirements clearly enough that they can build what you can describe. What You'll Own Marketing Automation Platform: program architecture, lead lifecycle and scoring models, database health, segmentation, and integration with Salesforce. You've administered a MAP at this depth before and can build, troubleshoot, and optimize without outside help. You'll also evaluate and absorb new platforms as the stack evolves. Sales Engagement & Enablement Tools: Administer and optimize Sales Engagement tools (eg Gong Engage / Outreach) for pre-sale sequences and engagement — ensuring tools are properly configured, adoption is high, and activity data flows cleanly back into Salesforce. You understand the relationship between engagement tooling and pipeline data and hold the standard on both with an eye on end user simplicity and understanding. Meeting & Conversion Routing: Own meeting platforms from form submission through booked meeting — routing logic, SLA enforcement, rep assignment rules, and CRM activity logging. You'll ensure no lead falls through a routing gap and that every conversion event is captured correctly downstream. AI-Native & Emerging GTM Technology: Lead the operationalization of AI-driven GTM tooling — conversational marketing via Qualified, signal-based enrichment and outreach workflo...