Director, Media & Relations
About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work. About the Role This is a high-impact, high-visibility role for a senior PR professional who wants to own the media narrative for a growing company. As Media Relations Director, you'll shape and execute our earned media strategy, working directly with executives to land stories in top-tier business and technology outlets. We're looking for someone with deep journalist relationships, sharp instincts, and the ability to turn company moments into compelling coverage. If you want a seat at the table—not a seat at an agency—this is it. What You'll Do Media Relations Strategy & Execution Own the full media relations function end-to-end—strategy through execution Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities Identify and pursue compelling story angles that resonate with journalists and align with business goals Pitch relentlessly—leverage your relationships to secure placements in tier-1 outlets (WSJ, Forbes, TechCrunch, Bloomberg, NYT, Fast Company, etc.) and top industry trades Manage inbound media inquiries with speed and sound judgment Write and produce all media materials: press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As Brief and prep executives for interviews; provide real-time support during media engagements Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations Media Relations Maintain and grow a robust network of journalist relationships across business, tech, and trade media Be the kind of PR pro who can pick up the phone and get a reporter's attention—not just send cold emails Track journalist beats, interests, and coverage patterns to personalize outreach and increase hit rates Build trust with reporters through transparency, reliability, and delivering quality stories Analyst Relations Support Partner with our analyst relations contractor to coordinate messaging and briefings with firms like Gartner, Forrester, and IDC Align media narratives with analyst positioning and ensure consistency across external audiences Support analyst report cycles and inquiries as needed Thought Leadership & Executive Visibility Develop and pitch thought leadership content (bylines, op-eds, podcast appearances, speaking opps) to elevate executive profiles Position our leaders as credible voices on industry trends, innovation, and company mission Ghostwrite or heavily support executive content for external publication Measurement & Reporting Track and...