Director of Demand Generation

**Swayable is in office 3x a week in Williamsburg, Brooklyn About Swayable: Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Check our our values & culture deck to learn more: https://tinyurl.com/4zjchwzs Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.  About The Role: We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile.  Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.  This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands-on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer. What You’ll Do: Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort. HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization Inbound handling: Partner with Revenue Operations in designing th...