Director of Demand Generation

WHO WE ARE

Industrial labor powers our world and protecting the people who do that work is both a moral imperative and a business advantage. At Voxel, we're transforming workplace safety and operational efficiency through AI-driven computer vision technology that helps organizations see unseen risks before incidents occur.

Voxel's platform enables Fortune 500 safety and operations leaders to uncover root causes, drive proactive risk reduction, and make smarter, data-driven decisions. Our Solutions Engineering team ensures customers successfully adopt, deploy, and scale Voxel across complex enterprise environments.

ABOUT THE ROLE

Reporting directly to the CMO, the Director of Demand Generation is a senior, hands-on leader who owns the full demand engine — strategy and execution. You will build and run integrated, multi-channel programs that generate measurable pipeline across our North American market, with direct ownership of digital marketing, inbound pipeline creation, and account-based experience programs tailored to our industrial ICP segments.

This is not a purely strategic role. We're looking for someone who can architect the demand framework and roll up their sleeves to operate it — writing campaign briefs, managing paid channels, building nurture flows, and pulling performance reports themselves.

WHAT YOU'LL DO

- Demand Generation Strategy & Execution — Own the North American demand generation plan end-to-end, translating company growth goals into integrated campaign programs across digital, ABM, field events, webinars, and partner channels. Set targets, allocate budget, and hold accountability for pipeline contribution.

- Digital Marketing & Inbound Pipeline Ownership — Directly manage and optimize paid search, paid social, SEO/content distribution, and marketing automation to drive inbound pipeline. You will be hands-on in platform execution — building campaigns in HubSpot, managing spend in Google and LinkedIn, and continuously optimizi...