Director of Licensing

Lasko Products, an industry leader in home-environment innovation for over a century, is seeking a strategic and results-driven Sales Director – Licensing to lead the company’s licensing strategy and build new revenue streams across Lasko’s portfolio of trusted brands. Reporting to the VP of Sales Strategy & Business Development, this leader will identify, negotiate, and manage high-value licensing partnerships that extend Lasko’s brands into new products, categories, and consumer occasions. This role serves as the commercial owner of Lasko’s licensing business, with end-to-end responsibility for licensing strategy, opportunity assessment, partner selection, deal development, contract negotiation, brand governance, and licensee performance. The ideal candidate brings deep experience building licensing programs, structuring commercially sound agreements, managing licensees, and protecting brand equity while delivering profitable growth. Key Responsibilities Licensing Strategy & Portfolio Growth Develop and execute a comprehensive licensing strategy aligned with Lasko’s brand, growth, and financial objectives. Identify opportunities to extend Lasko’s brands into new product categories, consumer segments, channels, and use occasions through licensing. Build and maintain a prioritized pipeline of licensing opportunities based on strategic fit, consumer relevance, market potential, and profitability. Develop annual licensing plans, revenue targets, royalty forecasts, and long-term portfolio growth strategies. Evaluate market trends, competitive activity, consumer insights, and category dynamics to identify high-potential brand extensions. Present licensing opportunities, business cases, and strategic recommendations to executive leadership. Licensee Development & Deal Execution Source, evaluate, qualify, and select prospective licensees with the capabilities, financial strength, distribution reach, and brand alignment required for success. Lead licensing discussions from initial outreach and opportunity development through term-sheet negotiation, contract execution, and launch. Negotiate royalty rates, minimum guarantees, advances, territories, channels, product categories, performance requirements, and renewal terms. Develop financial models and business cases that assess revenue potential, profitability, risk, and strategic value. Conduct appropriate commercial due diligence on prospective partners and licensing opportunities. Partner closely with Legal and Finance to structure agreements, protect Lasko’s intellectual property, and establish clear financial and performance obligations. Licensee Performance & Commercial Management Manage the full lifecycle of licensing partnerships, from onboarding and product development through launch, performance management, renewal, and exit. Establish and monitor licensee KPIs, including royalty revenue, minimum guarantees, product launches, distribution, quality, timeliness, and brand complia...