Director of Marketing

ABOUT CITIZEN

At Citizen, the #1 safety app in the U.S., growth from marketing is critical to Citizen’s success. Citizen distributes thousands of user-generated videos daily to keep communities informed and empowered. With the majority of our content captured live at the scene of safety incidents, Citizen provides real-time visibility into what’s happening in cities across North America - something no other platform can match.

Already known in every major U.S. city, Citizen is growing fast. We’re now looking for a Director of Marketing to expand upon the foundation and shepherd the organization to new heights. You will manage the marketing team to develop and execute go-to-market strategies, enterprise campaigns, creator partnerships and more to help bring our mission to millions of people each week.

OVERVIEW

We are looking for a Director of Marketing to manage Citizen's full marketing function across consumer and enterprise, reporting directly to the CFO as Citizen intentionally operates with a lean executive team. You will be accountable for strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand, with a focus on three tracks: driving new installs, resurrecting lapsed users, and supporting cross-functional priorities including enterprise, partnerships, and product launches. This role manages one direct report and oversees relationships across three external agencies.

The team is small, moves fast, and operates at the intersection of media, technology, and public safety. One non-negotiable: you are deeply and practically fluent in AI and have rebuilt workflows around it. You are always thinking about how to run a leaner, faster, smarter operation as the standard the team already operates at.

KEY RESPONSIBILITIES

Product Marketing and Cross-Functional Priorities

- Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to n...