Director of Marketing
WHO WE ARE We are a company where people matter. We are family driven. We are financially strong. And we are looking for problem-solvers to join our growing team. BENEFITS Up to 10% Retirement Contribution $600 per Year Wellness Incentive Three Weeks Starting Paid Time Off Medical, Dental, and Vision - Eligible first day of the month following hire date. JOIN A TOP WORKPLACE - https://www.youtube.com/watch?v=7nlFHnnfvhk The Director of Marketing leads enterprise-wide executional marketing strategy for a diversified chemical manufacturer serving multiple end markets (e.g., food & beverage, water treatment, agriculture, industry, and specialty chemicals). This role is responsible for building market-facing clarity across platforms, driving demand and commercial enablement, and strengthening brand credibility in highly technical and regulated environments. Primary responsibilities include: Digital & Marketing Operations Own production and execution of all marketing communications across platforms, including: Websites and landing pages Brochures, flyers, and application sheets Case studies, white papers, and technical summaries Trade show planning, materials, signage, and presentations Lead initiatives to improve lead generation, conversion rates, and customer acquisition efficiency across all marketing channels. Ensure consistent brand, tone, and messaging across all markets and channels. Use data-driven insights to influence brand positioning, messaging, and campaign strategies. Leverage automation, CRM, and analytics tools to drive efficiencies. Manage marketing budgets, direct reports, and vendor relationships. Assess performance metrics and adjust strategies to ensure ROI and sustainable growth outcomes. Market and Customer Insight Understands industry and competitive trends and identifies and targets marketing of specific new or underserved markets. Partner with Strategy and Commercial teams to monitor industry trends, customer feedback/buyer journeys, competitive dynamics and competitor positioning to inform decision-making. Collaborate with Strategic Marketing in enhancing VOC (Voice of Customer), NPS, and other data or feedback mechanisms to continuously improve marketing effectiveness. Partner with HR on employment branding efforts, ensuring consistent messaging across recruiting, onboarding, and external talent‑facing channels that supports attraction, engagement, and retention of top talent Champion a customer-centric culture across the organization by sharing insights and fostering alignment around customer needs. Sales Enablement & Commercial Support Develop and maintain sales tools to support Commercial teams: Sales decks, segment playbooks, and product one‑pagers Customer-facing presentations and templates Partner with sales leadership to support key account initiatives and launches. Act as the primary marketing point of contact for day‑to‑day sales requests. Marketing Team Manage...