Director of Marketing

Position Overview As Director of Marketing reporting to the CEO, you will be responsible for building and executing Ombud's marketing strategy during a transformative growth phase. This hands-on leadership role requires both strategic vision and tactical execution to drive demand generation, establish our market position, and support pipeline creation. You will craft our narrative, build our marketing foundation, and create scalable programs that deliver measurable business results with limited resources. Key Responsibilities Demand Generation & Pipeline Creation (40%) Design and execute multi-channel demand generation strategies Build and optimize lead generation programs driving qualified opportunities Develop and manage marketing campaigns across digital channels Create and implement account-based marketing initiatives Own MQL targets and conversion metrics Establish marketing attribution and ROI measurement Drive pipeline growth supporting 40%+ ARR increase Brand Positioning & Messaging (25%) Define and evolve our market positioning and messaging Craft compelling narratives around our AI-powered solutions Develop competitive differentiation strategies Create sales enablement materials that articulate our value Oversee website and digital presence optimization Build analyst and PR relationships Establish Ombud as a thought leader in our space Content Strategy & Thought Leadership (20%) Develop a comprehensive content strategy aligned with buyer journey Create high-value content that addresses prospect pain points Establish thought leadership in enterprise sales and AI automation Build scalable content creation processes Implement content distribution strategies across channels Drive engagement through targeted content campaigns Measure content effectiveness and optimize accordingly Marketing Operations & Analytics (15%) Build marketing technology stack and infrastructure Implement data-driven marketing processes and analytics Establish marketing KPIs and reporting cadence Manage marketing budget and resource allocation Optimize channel performance through testing and measurement Create scalable marketing operations processes Collaborate with Sales on lead management and CRM processes Required Qualifications This role is based in Denver, Colorado and requires regular in-office presence 5+ years of progressive B2B SaaS marketing experience with 2+ years in marketing leadership Proven track record driving demand generation and pipeline creation Experience marketing enterprise software solutions ($75K+ ACV) Strong understanding of enterprise buying cycles and B2B marketing strategies Demonstrated ability to build marketing programs from early stage Experience with ABM and targeted marketing approaches Data-driven approach with focus on pipeline impact Bachelor's degree required, MBA preferred Technical Skills Proficiency with marketing automation platforms (HubSpot, Marketo, etc.) Experience with CRM systems (Salesforce, HubSpot...