Director of Marketing

The University of Southern California (USC), founded in 1880, is located in the heart of Los Angeles and is one of the world’s leading private research universities. As a member of the Trojan Family, you’ll join a collaborative community committed to excellence, innovation, and creating meaningful impact.University Advancement is committed to fostering a diverse, equitable, and inclusive culture where employees and stakeholders can connect, belong, and thrive while advancing USC’s mission, values, and strategic prioritiesAbout the USC Alumni AssociationThe USC Alumni Association (USCAA), within the Division of University Advancement, strengthens lifelong connections between the university and more than 500,000 alumni worldwide. Through programs, communications, volunteer leadership, networking opportunities, and signature events, the association cultivates meaningful engagement, celebrates Trojan pride, and inspires philanthropic support for the universityThe OpportunityThe University of Southern California seeks a strategic, collaborative and creative marketing leader to serve as Director of Marketing for the USC Alumni Association. With Trojans living and working around the world, the Alumni Association creates opportunities for alumni to stay connected to USC and to one another through programs, events, communications and experiences that foster lifelong engagement.The Director of Marketing will lead marketing strategy and operations that reach, engage and inspire USC's broad and diverse alumni community. The Director will develop integrated, audience-centered approaches that increase awareness and participation, strengthen alumni connections and elevate the programs and opportunities available to the Trojan Family.Working across the USC Alumni Association and in partnership with colleagues throughout University Advancement and the university, the Director will translate organizational priorities into effective marketing strategies and campaigns, oversee marketing planning and execution, and use data and insights to strengthen results. The Director will also lead and develop assigned staff, fostering a collaborative, creative and high-performing team.This is a hybrid position under our current work arrangement plan, with the expectation of on-site presence on the University Park Campus (UPC) offices.University Advancement is committed to non-discrimination and equal opportunity for all, where all advancement staff and our stakeholders have the opportunity to connect, belong, and grow while supporting the University of Southern California’s mission, values, and goals.Key ResponsibilitiesMarketing Strategy, Leadership and Operations — 55%Lead day-to-day marketing operations and develop short- and long-range strategies that advance the Alumni Association priorities and alumni engagement goals.Partner with leadership and key stakeholders to establish marketing goals, identify target audiences and translate organizational priorities into actiona...