Director of Marketing - Monster Hunter Now

Scopely Explore (formerly known as Niantic) is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities. In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you’ll have a lot of fun while contributing to Scopely Explore's mission of inspiring people to explore the world together. As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative. What you will do Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices. Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns. Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal. Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analyses on all campaigns and apply takeaways to future programs. Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings. Evaluate and evolve existing workflows, proactively identifying opportunities to build AI-driven solutions and automation to improve productivity, eliminate repetitive tasks, reduce errors and increase overall quality of work. Actively get involved in initiatives to promote AI solutions and be at the forefront of thought leadership for AI-driven solutions. Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives. Guide the team in a multi-cultural environment. Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays. What you will need 14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing. Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners. Outstanding verbal and written communica...