Director of Organic Growth - SEO | AEO | CRO (Remote)
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
Rula is fundamentally transforming mental healthcare access by seamlessly bridging the gap between quality care and insurance coverage. As Director of Organic Growth, you will steward the primary gateway to our ecosystem: our organic channels. Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will architect the vision, multi-year roadmap, and bottom-line revenue impact across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO) as a cohesive growth engine.
We are navigating a generational paradigm shift from legacy SEO to AI-mediated discovery—including LLMs, AI Overviews, and conversational search environments. You will define Rula’s market position in this new era, translating category-defining strategy into high-ROI Go-To-Market execution, business cases, and scalable growth across both consumer (patient) and provider segments.
Strategic Scope & Execution
Unlocking our next phase of growth demands blending technical domain authority with a relentless experimentation culture. You and your team will...