Director of Sales

About Parsec  Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards, American Business, and Best in Biz, Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible.  Parsec is backed by BVP Forge, a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer’s front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.   The Role As Director of Sales, you will lead, develop, and scale Parsec’s team of Enterprise Account Executives responsible for complex, enterprise-level manufacturing software sales. This role is accountable for driving predictable ARR growth, improving sales execution, and building a high-performance culture centered around accountability, collaboration, and continuous improvement. You will translate corporate strategy into actionable territory plans, coach sellers through sophisticated seven-figure MES opportunities, and partner cross-functionally to accelerate pipeline creation, deal velocity, and customer success outcomes. This is an ideal opportunity for a proven enterprise sales leader who thrives in high-growth SaaS environments and has experience managing complex, multi-stakeholder sales motions within Fortune 1000 organizations.   Key Responsibilities Lead & Coach Enterprise Sales Team Provide day-to-day leadership, mentorship, and deal coaching for a team of quota-carrying Enterprise Sales Executives Conduct regular 1:1 meetings, pipeline reviews, forecast inspections, and call debriefs Establish and monitor KPIs related to pipeline generation, activity levels, forecast accuracy, and CRM hygiene Reinforce best-practice sales methodologies and coaching frameworks, including MEDDICC Sales Strategy, Forecasting & Territory Planning Translate company growth objectives into territory strategies, account plans, and quota allocations Maintain accurate rolling forecasts and identify risks, gaps, and corrective actions proactively Partner with Marketing, Solution Engineering, and Channel...