Director of Social Media

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you. Locations: Scottsdale, AZ / Lansdowne, VA / Dallas, TX Team Overview As Director of Social Media, you are a key member of the Marketing Team responsible for leading ADF's organic social media presence across Facebook, Instagram, YouTube, X, and LinkedIn. You will set the strategic direction for social content, contribute platform and audience intelligence to ADF's broader content strategy, and manage a small team of in-house staff -- personally stepping in to execute when the moment demands it. This role requires someone who thinks at the channel level -- deeply fluent in platform behavior, content quality, and audience engagement -- while operating collaboratively within a coordinated structure that includes Creative Services, Communications, and Digital Advertising.  Social media is a primary channel through which ADF advances its mission, builds public awareness, and engages current and prospective ministry friends. This role owns the quality and engagement of that presence.  Key Responsibilities Strategy & Channel Ownership: Own ADF's organic social media strategy and platform presence — currently Facebook, Instagram, YouTube, X, and LinkedIn — driving follower growth, engagement volume/rate, and brand awareness.  Contribute platform intelligence, audience insights, and content performance data to ADF's broader content strategy, bringing a social-first perspective to decisions about what content gets made, for whom, and why.  Maintain deep, current knowledge of platform algorithms, content formats, and best practices across major social platforms and apply that knowledge to continuously improve content performance.  Define channel-specific content approaches that reflect ADF's brand, voice, and mission while meeting the stylistic and behavioral expectations of each platform's audience.  Content & Creative Execution: Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports on the social media team. Think in terms of content systems -- identifying opportunities to adapt and distribute content across formats and platforms to maximize reach and relevance.  Personally contribute to content creation and publishing as needed, stepping in to maintain quality and cadence when team capacity requires it.  Ensure the team maintains an active and consistent community engagement presence -- monitoring comments, responding to followers, and representing ADF's voice across platforms.  Cross-Functional Coordination: Part...