Director, Paid Marketing (Subscriptions)

WHO WE ARE

Hi, we're DuckDuckGo, the online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008 and profitable since 2014, annual revenue now exceeds $100m USD and millions use our browser on Mac https://spreadprivacy.com/introducing-duckduckgo-for-mac/, Windows https://spreadprivacy.com/windows-browser-open-beta/, iOS https://spreadprivacy.com/duckduckgo-privacy-browser-ios14/, and Android https://spreadprivacy.com/introducing-app-tracking-protection/, our search engine https://duckduckgo.com/, and the latest — Privacy Pro https://spreadprivacy.com/meetprivacypro/. Our culture https://duckduckgo.com/how-we-work of trust, inclusivity, and empowered project management underpins everything we do, where each team member takes full ownership of their projects, from scoping and execution to postmortem. If you're seeking end-to-end ownership of your work — you've come to the right place!

YOUR TEAM AND ROLE

As a Director, Paid Marketing, working on the Marketing & Communications team, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. Partnering closely with marketing, product, design, user insights, data science and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement.

 

You'll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

 

Example projects include:

1. Leading the development of and alignment around a break-even model that defines a profitable CPA
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