Director Performance Media, Offline Customer Acquisition
About SimpliSafe We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here. We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done. Why are we hiring? Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. About the Role This is not a role for someone who manages winning against brand kpis or who manages in a silo. It is for a dynamic, team player; someone who has hands-on channel experience, who loves and is accountable for the numbers and execution for all offline channels. Someone with experience running internal teams, agencies & a hybrid model and someone who is going to help drive significant, scalable growth. You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels, while partnering with Digital, Analytics, Brand, Creative, Content, Ecom, PR & Product to create cohesive acquisition operations that drive cost efficient growth. You will manage a significant media budget with a clear mandate: cost effectively grow our customer base (hit/beat our plans!) What You Will Own Growth strategy and channel execution. You inherit an offlinel performance marketing mix & targets across Spend, Systems, CPA, and cost-per-subscriber. You will continue to optimize, grow & run the portfolio; You will help get the most out of each channel, as well as the portfolio - you will be ingrained in the current data, tool & reporting sets to help you & the team do their job, plus help enhance them all. And you will be passionate & drive a rigorous testing & learning roadmap. In-house & Agency leadership. You will be a hands-on player-coach with our talented team Also, you will continue to utilize our embedded agency partnership to drive bigger, faster, stronger efficient growth. That means establishing clear performance expectations, accountability, building productive working rhythms,ensuring the agency continues to work as an extension of the internal te...