Director, Social Media

Why Join USC?At USC, you'll have the opportunity to shape the digital presence of one of the world's leading research universities. You'll work alongside talented colleagues, tell stories that inspire and inform, and help advance a mission centered on academic excellence, innovation, and impact.Shape the Digital Voice of USCThe University of Southern California (USC) is seeking an innovative, strategic, and results-driven Director of Social Media to lead the university's social media strategy and digital storytelling efforts. This senior leadership role is responsible for developing and executing a comprehensive social media vision that elevates USC's brand, strengthens its reputation, and advances institutional priorities including enrollment, student engagement, philanthropy, alumni relations, and community impact.The Director of Social Media will oversee the university's social media ecosystem, lead content strategy, manage social media professionals and student creators, collaborate with stakeholders across campus, and leverage data and emerging technologies to drive measurable results. This position is ideal for a creative leader who thrives at the intersection of strategy, storytelling, analytics, and innovation.Department: University Communications & MarketingReports To: Associate Vice President for Communications and MarketingEmployment Type: Full-Time Key ResponsibilitiesStrategic LeadershipDevelop and implement a university-wide social media strategy aligned with institutional goals and marketing priorities.Serve as the university's lead social media strategist, ensuring a cohesive and consistent brand presence across all platforms.Identify opportunities to enhance visibility, reputation, and audience engagement through innovative campaigns and digital initiatives.Establish social media policies, governance standards, and best practices for university departments and affiliated units.Content Strategy & Brand StorytellingLead the creation of compelling content that highlights student success, academic excellence, research innovation, faculty expertise, athletics, alumni achievements, and campus life.Direct editorial planning and oversee a comprehensive content calendar across university channels.Ensure all content reflects USC's mission, values, and brand standards.Partner with creative teams to develop high-quality multimedia content, including video, photography, graphics, and live-streamed events.Team Leadership & CollaborationSupervise, mentor, and develop social media staff, student ambassadors, interns, content creators, and agency partners.Foster a collaborative, innovative, and high-performing team culture.Partner with Admissions, Advancement, Alumni Relations, Athletics, Student Affairs, Academic Affairs, and other campus stakeholders to support institutional initiatives.Provide strategic consultation and training on social media best practices across the university.Audience Growth & Community EngagementD...