Director, Social Media & Influencer Marketing

BUILT ON FLAVOR.  FUELED BY PEOPLE. What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.      With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.   As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives. How You Will Have an Impact at Kinder's: We are seeking an experienced and creative Director of Social Media & Influencer Marketing to join our dynamic marketing team. This role sits at the intersection of creative, social media, and influencer strategy — leading social storytelling, creator relationships, and a social-first creative engine across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth. You will manage a team of social media managers and community staff, set the strategic direction for each brand, and bring an uncompromising editor’s eye to every piece of content — from a lo-fi TikTok to a high-production campaign. We are looking for someone who transforms brand objectives into cultural moments and drives both brand heat and commercial success across the full social ecosystem. Key Responsibilities Include: Strategy Development & Execution: Build a multi-brand, multi-channel social media strategy across Kinder’s, Spanglish Asazón, and Bare Bones Bone Broth that prioritizes storytelling and ensures each brand is a leading voice in its conversation. Lead the concepting and execution of high-impact, social-first campaigns and seasonal storytelling that build brand love and drive organic reach. Social-First Creative Leadership: Partner with Studio and Brand teams to develop content with exceptional taste and visual excellence, acting as the final editorial eye for execution and brand DNA. Influence annual planning at the inception stage, ensuring social-first assets are concepted and captured before the season begins Team Leadership & Development: Manage, mentor, and inspire a high-performing team of social media managers and community staff. Facilitate a culture of creative risk-taking and agility. Set clear direction, provide ongoing feedback, and develop individual contributors who do exceptional work. Influencer Marketing: Own the end-to-end influencer marketing strategy across all three brands — including creator identi...