Director, Strategic Planning and Marketing

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.SUMMARY OF JOB RESPONSIBILITIES: The Director of Strategic Planning & Marketing is responsible for leading business unit strategic planning, growth marketing, and portfolio direction to drive sustainable, profitable growth. This role connects long-range strategy (STRAT) with annual operating plans (AOP) and market-facing execution, translating customer insight, market data, and 80/20 analysis into clear priorities and action.The role leads the identification, analysis, planning and implementation of market & product initiatives across geographies in conjunction with business unit global leadership team executives and product managers. The role serves as a senior thought partner to leadership, aligning global market strategy, product portfolio, commercialization, and marketing execution to ensure BAND‑IT focuses resources on the highest-value customers, segments, and applications.Key ResponsibilitiesStrategic Planning & Business StrategyLead the Strategic Planning (STRAT) process, including development, refresh, and annual review of long-range (3–5 year) and mid-term (12–18 month) strategic priorities.Translate strategic priorities into AOP inputs, key initiatives, and measurable outcomes in partnership with Finance, Sales, Engineering and Operations.Directs market analysis on mega-trends and key industry changes to identify business unit strengths, weaknesses, opportunities and threats (SWOT).  Conduct portfolio, segment, and market analysis to identify growth opportunities, gaps, and risks.Leads analysis of Total Addressable Market, Served Available Market, and Target Market;Apply 80/20 principles to products, customers, segments, and applications to optimize focus, investment, and returns.Provide strategic insight and recommendations to senior leadership on growth investments, resource allocation, and market expansion.Strategic & Growth Marketing LeadershipAnalyzes, plans, implements, and evaluates short- and long-term business strategies and market initiatives in collaboration with business unit leadership.Lead go-to-market strategy, including positioning, messaging, pricing collaboration, and launch excellence for new and existing offerings.Oversee growth marketing strategy, including demand generation, funnel optimization, account-based marketing, and lead development.Ensure marketing programs support sales enablement, pipeline development, and customer acquisition goals.Connect customer insight, market...