DTC Ads Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a consumer-focused e-commerce brand operating in the health and wellness space, with a strong emphasis on performance marketing, scalability, and sustainable growth. The company is focused on driving direct-to-consumer revenue through data-driven paid media strategies, full-funnel optimization, and disciplined experimentation across acquisition channels.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The DTC Ads Specialist will be responsible for managing and scaling paid media campaigns across Google, Meta, and additional performance channels. This role is highly execution-focused, with ownership over campaign performance, optimization, and reporting. The primary objective is to drive profitable growth by improving ROAS, customer acquisition efficiency, and full-funnel performance.

KEY RESPONSIBILITIES

PAID MEDIA EXECUTION

• Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social platforms.

• Own targeting, bidding strategies, budget allocation, and creative testing.

• Scale high-performing campaigns while identifying and pausing underperforming initiatives.

• Use Performance Max campaigns, and able to set up manual campaigns.

ANALYTICS & OPTIMIZATION

• Track and analyze key performance metrics including ROAS, CPA, and funnel performance.

• Use performance data to continuously optimize campaigns and inform scaling decisions.

• Collaborate closely with creative teams to develop and refine ad assets based on performance insights.

• Stay current on advertising platform updates, policy changes, and compliance requirements.

• Weekly reports and daily updates on ad performance.

QUALIFICATIONS

EXPERIENCE

• 3+ years of hands-on paid media experience managing campaigns on Google and Meta.

• Proven experience running performance-driven e-commerce campaigns.

SKILLS

• Strong analytical and reporting skills with the ability to interpret performance data and translate it into action.

• Proficiency in paid media optimization across search and social platforms.

• Experience managing budgets, testing creatives, and optimizing full-funnel performance.

• Familiarity with additional platforms such as Bing or X is a plus.

• Knowledge of regulated advertising environments is a plus.

WHAT SUCCESS LOOKS LIKE

• Consistently profitable and scalable paid media campaigns.

• Clear, actionable reporting that informs optimization and growth decisions.

• Improved ROAS and customer acquisition efficiency over time.

OPPORTUNITY

This role offers the opportunity to take direct ownership of high-impact paid media campaigns in a performance-driven environment. You will have hands-on control over growth, experimentation, and optimization while working closely with cross-functional teams to scale acquisition efficiently and sustainably.

APPLICATION PROCESS

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets