Field Marketing Manager

Job DescriptionField Marketing Manager – PionLocation: Shenzhen/Wuhan/Shanghai About the RoleWe are seeking a highly motivated and strategic Field Marketing Manager to drive market adoption, customer engagement, and business growth for ASML Brion.The successful candidate will work closely with product management, sales, application engineering, product engineering, R&D, and customers to strengthen market awareness, accelerate adoption, and position Brion products as a critical enabler for advanced semiconductor manufacturing.This role combines strategic marketing, customer engagement, industry ecosystem development, and business growth initiatives within China's fast-evolving semiconductor industry.Key ResponsibilitiesMarket Strategy & Business GrowthDevelop and execute field marketing strategies that support Pion business growth and customer adoption.Identify emerging market opportunities, technology trends, and customer needs in advanced semiconductor manufacturing.Collaborate with product management to translate product vision and roadmap into compelling market messages.Support annual business planning, market analysis, and growth initiatives.Customer Engagement & AdoptionBuild strong relationships with customers, industry partners, and key stakeholders.Drive customer engagement programs to improve customer awareness, adoption, and retention.Gather market feedback and customer requirements to influence product direction and roadmap priorities.Create customer success stories and value propositions demonstrating measurable business impact.Go-to-Market ExecutionDevelop and execute product launch plans and go-to-market campaigns.Partner with sales and application teams to generate pipeline opportunities and accelerate deal progression.Develop sales enablement materials, customer presentations, competitive positioning, and value-based messaging.Ensure consistency of Pion branding and market positioning across customer-facing activities.Industry Influence & Ecosystem DevelopmentRepresent Pion and Brion at industry conferences, technical forums, customer events, and partner engagements.Expand relationships with semiconductor ecosystem partners, research institutes, and industry organizations.Monitor competitive landscape and industry developments to strengthen differentiation strategy.Content & Thought LeadershipDevelop high-quality marketing content including presentations, white papers, customer case studies, videos, webinars, and technical marketing materials.Collaborate with technical experts to communicate complex technologies in a clear and compelling manner.Drive thought-leadership initiatives that reinforce Brion's position in computational lithography and patterning solutions.Required QualificationsBachelor's degree or above in Engineering, Semiconductor, Electronics, Physics, Computer Science, or a related field.7+ years of experience in semiconductors, EDA, lithography, Fab applications, SMO&OPC, DTCO, etc.S...

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