Field Marketing Manager
ROLE OVERVIEW
Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. Field is already a major pipeline engine for us, and we are hiring a Field Marketing Manager to help scale that motion with sharp execution, creativity, and operating leverage.
This role sits within the Demand Generation arm of Growth and partners closely with Sales, SDR, Partnerships, Product Marketing, and RevOps. The mandate is to help turn regional programs, executive events, partner activations, and big industry moments into qualified meetings, pipeline, and stronger account relationships.
This is a hands-on execution role with real leverage. In the first few months, you will help build the field marketing operating system: event calendar, target-account planning, pre/post-event workflows, rep and partner coordination, follow-up SLAs, AI-powered logistics tracking, and reporting that shows which programs create real pipeline.
OWNERSHIP AREAS
FIELD STRATEGY AND PROGRAM PLANNING
- Help build regional and account-based field plans aligned to pipeline targets, priority accounts, sales territories, and partner opportunities.
- Support the right mix of executive roundtables, dinners, roadshows, conferences, partner activations, customer/prospect events, and VIP experiences.
- Partner with Demand Gen and Sales to connect field programs to digital, content, outbound, and nurture so programs are amplified before and after the event.
- Maintain a field calendar, program briefs, account lists, meeting goals, budgets, and success metrics.
EVENT EXECUTION AND EXPERIENCE
- Run end-to-end execution for assigned field programs: planning, logistics, venues/vendors, invitations, on-site experience, materials, speaker coordination, and follow-up.
- Make every event feel high-quality, intentional, and connected to the Cogent brand.
- Coordinate tightly with AEs, SDRs, Partnerships, and leadership so target acc...