Founding Demand Generation Manager
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ABOUT BASIS
Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.
"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI
WHAT YOU'LL BE DOING:
In this role, you’ll be the founding owner of demand generation at Basis. You’ll build and define two go-to-market motions for our core ICPs: a vertical, low-TAM, white-glove motion for accounting firms and a large-TAM, horizontal motion for in-house finance teams.
Product-market fit established with two distinct ICPs is a rare starting point for demand gen leaders. Most founding roles ask you to build demand from scratch before product-market fit even exists. Here, you’ll be responsible for establishing our product-market-channel fit.
Basis’s eager buyers, powerful balance sheet, and customer love will give you a great experimentation ground to build a demand gen engine that brings in seven-figure deals.
You’ll be hands-on from day one and own full-funnel demand programs from strategy through execution: defining target audiences, finding intent signals, testing offers, launching camp...