General Manager, Residential Products Business

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. Interested in joining us on our journey? The General Manager (GM), Residential Products Business is responsible for the overall P&L ownership and strategic leadership of the Residential business, encompassing HVAC, Water Heating, and Water Treatment products for the home. This leader defines the growth strategy, drives innovation, and ensures operational excellence across all functions to deliver market-leading products, services, and experiences for homeowners and trade partners. As the General Manager, you will operate as the general manager for the business — developing and executing an integrated plan that aligns with the Air & Water Hoshin and Product & Platform Development (P&PD) strategies. You will lead Product Management and Sales directly, with dotted-line leadership of Marketing, Engineering, Operations, Customer Success, and Transformation (PMO), ensuring all teams act with a customer-first mindset, focus on simplification and speed, and empowerment and accountability.PositionGeneral Manager, Residential Products BusinessLocationUSA, Louisville, KYHow You'll Create PossibilitiesBusiness Leadership & P&L Ownership Own and manage overall profitability and performance of the Residential Microenterprise, including Sales, EBIT, Cash, Pricing, Share, Mix, Total Product Cost, and COQ. Develop and execute the Residential growth strategy to deliver sustained revenue, margin expansion, and capital efficiency. Lead portfolio strategy, investment planning, and business case development for new product introductions (NPIs) and growth initiatives. Drive continuous improvement in SKU productivity, cost competitiveness, and profitability through simplification and disciplined portfolio management. Customer-First Growth & Market Strategy Lead the team in proactively identifying emerging trends and customer needs through market insights, channel feedback, and consumer research. Translate insights into winning products and services that strengthen customer loyalty and drive share growth across distribution, dealer, retail, and digital channels. Partner with Marketing and Sales to develop go-to-market strategies, channel programs, and commercialization plans that differentiate the brand in the marketplace. Build a...