GOC | Senior AdOps Specialist
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.Role Summary and Impact As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Senior AdOps Specialist who will: Interact effectively with internal PL Team as well as regional’s (Europe, U.S., Asia) and be proactive and strong communicator for all of them. Support CM360 campaign launches setups and post launches verification according to WPP Media established guidelines. Join kick off calls with regional teams to understand advertising specifications and discuss customs or complex executions. Support GOC Director with internal processes and tools implementations. Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g Viewability, brand safety, invalid traffic etc.) and utilize that knowledge to contribute to the updating or build new processes that support changing industry needs. Ensure campaigns comply with WPP Media’s global policies and guidelines. Produce daily campaign reports, including daily pacing, data inputting and providing commentary to regional Media Activation teams. Work closely with manager to serve as a point of contact between ad server and internal business units. Own internal project pipelines and queues to ensure an accurate execution of campaign executions and setups. Lead the adherence of operations processes, delegating to junior staff, ensuring staff adoption and assigning tickets as necessary. Help them with QAing their tasks and their everyday work. Become expert in day-to-day quality control and technical communications, monitoring execution and troubleshooting issues as they arise. Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns. Efficiently distribute tags, trackers, and creative assets to all media partners. Monitor and report on campaign checks across channels/platforms and ensure data accuracy for campaign reporting tools and WPP Media campaign management software. Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed. Suppor...