Growth Lead (Kriya)

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

This opportunity sits within Kriya, which recently became part of Allica Bank and is now entering an exciting new chapter. As a leading fintech lender helping SMEs access fast, flexible funding solutions, Kriya combines entrepreneurial energy with the scale, backing, and ambition of the wider Allica group. This role will play an important part in shaping Kriya’s next phase of growth.

Role Description

We're standing up a new growth function to scale our existing SME lending products and launch the next generation of them. This is a foundational hire: you'll help shape how growth works at Kriya-Allica from day one, built AI-native and experiment-led from the ground up.

You'll find the highest-impact growth bets across the business and prove them out — fast. You'll use AI tools to build prototypes, landing pages, automations and lightweight integrations, run experiments end-to-end, and turn what works into clear recommendations for product and GTM. This is a hands-on role for someone who'd rather ship a scrappy test on Monday than write a strategy doc for Friday.

Principal Accountabilities

- Find the bets. Map our funnels, spot the constraints, and propose where to focus across acquisition, activation, retention and monetisation.

- Form sharp hypotheses. Each one with a clear mechanism, target segment, expected impact and success metric.

- Build and ship the test. Use AI tools (e.g. Claude Code, Codex, Cursor, v0, Lovable, etc.) plus no-code (Webflow, Make, Retool, Zapier) to produce working prototypes, landing pages, onboarding...