Growth Marketing Director, APAC
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.Wood MackenzieIntelligence ConnectedWoodMac.comWood Mackenzie Brand VideoWood Mackenzie ValuesInclusive – we succeed togetherTrusting – we choose to trust each otherCustomer committed – we put customers at the heart of our decisionsFuture Focused – we accelerate changeCurious – we turn knowledge into actionRole Purpose Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. As part of that next phase, and to support the GTM transformation, we have an exciting opportunity for a strategic, data-driven and commercially minded Growth Marketing Director to lead and scale our growth marketing efforts across APAC. This is a regional leadership role rather than a segment or vertical-specific one. You will own the growth marketing strategy for APAC as a whole, working across all segments and verticals active in the region, and adapting global growth marketing strategy (bowtie) to the specific market dynamics, buyer behaviours and commercial priorities of APAC. You will be responsible for executing campaigns that drive pipeline creation and progression to won revenue, spanning new customer acquisition and customer growth (expansion, renewal and advocacy).You will collaborate closely with regional sales and commercial leadership, global growth vertical marketing teams, and the wider global Marketing function to build and deploy marketing campaigns. You will work closely with senior leadership across the business and need to be comfortable influencing individuals and teams across all divisions, seniorities and time zones. You will be a key part of the Growth Marketing Leadership Team, building a high-performance culture as a change agent who can lead teams through ambiguity and drive creative innovation, efficiency and effectiveness through the adoption of AI. Main Responsibilities Regional growth strategy and ownershi...