Growth Marketing Manager, Enterprise

About the role

We’re looking for a Growth Marketing Manager to architect our enterprise growth engine for strategic enterprise accounts from 0-1. This role owns the end-to-end strategy and execution of personalized, account-centric campaigns that generate new pipeline, accelerate active opportunities, and deepen engagement with high-value prospects.

You’ll work in lockstep with Sales, RevOps, and Product Marketing to translate account insights into highly targeted campaigns—across digital, content, events, and direct outreach. Reporting to the Head of Growth Marketing, you will serve as the strategic bridge between Marketing, Sales, and RevOps to turn target accounts into closed-won revenue.

Responsibilities

- Own the growth strategy for Strategic & Enterprise accounts. Unlike traditional demand gen roles, your focus is entirely on high-value account penetration rather than broad-based, evergreen lead generation.

- Define and operationalize our account-based marketing strategy across 1:1, 1:few, and 1:many motions.

- Empowering the Sales team with the tools and narratives to win.

- Develop account segmentation frameworks and prioritize accounts based on ICP fit, intent, and revenue potential.

- Create highly tailored, multi-channel campaigns for strategic accounts, including:

- Personalized content and messaging by account, specialty, and persona

- Targeted advertising and retargeting

- Sales-aligned outreach sequences

- Executive events, field marketing, and bespoke experiences

- Translate Sales insights and account plans into marketing programs that support prospecting, nurture, and deal acceleration.

- Own pipeline contribution from ABM and demand programs, including: New account engagement, MQL → SQL conversion, and opportunity influence and acceleration

- Build and track clear KPIs tied to revenue outcomes, not just activity.

- Serve as the marketing counterpart to Sales for enterprise and strategic accou...