Growth Marketing Specialist
Growth Marketing Specialist
Company: Knowledge Road Education
Department: Marketing & Growth
Employment Type: Full-time
Compensation: $20–30/hr + performance bonuses
About Knowledge Road Education
Knowledge Road Education is dedicated to supporting schools and families by providing high-quality special education and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that more students gain access to the services they need.
Position Overview
We're looking for a Growth Marketing Specialist to manage paid advertising campaigns and optimize conversion funnels across multiple platforms. This role requires hands-on experience with digital advertising, strong analytical skills, and a track record of improving campaign ROI through testing and optimization.
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns on Google Ads, Meta, TikTok, and Reddit
- Build and test landing pages and funnels to maximize conversion rates for school partnerships and family outreach
- Set up and manage email marketing automation sequences in Salesforce Pardot and Marketing Cloud
- Conduct A/B tests on ad creative, landing pages, and email campaigns
- Monitor campaign performance using Google Analytics and platform-specific dashboards
- Manage advertising budgets and maintain target cost-per-acquisition goals
- Create performance reports with actionable insights and recommendations
Required Qualifications
- 2+ years of hands-on experience with paid digital advertising
- Proven track record of managing ad budgets of $10K+ per month
- Proficiency with Google Ads, Facebook Ads Manager, Google Analytics, and Salesforce Pardot/Marketing Cloud
- Experience with email marketing platforms (Mailchimp, Klaviyo, or similar)
- Strong analyt...