GTM Engineer
About Us Oliv.AI is a SalesTech global startup headquartered in San Francisco, debuting the world's first team of AI Agents for sales. With our recent $5.2M Seed funding, we solve one of the biggest problems for revenue teams: unreliable deal data. Oliv captures Deal Intelligence from every meeting, call, and email—without any rep involvement. The result is a clear, detailed view of every deal, presented in scorecards built on trusted sales methodologies like MEDDICC, BANT, and SPICED. Our AI agents are built for sales teams—sales managers, AEs, and RevOps—handling the work that takes them away from selling. With Oliv AI, sales teams can bring back focus on deals, strategy and conversation.The role This is not a traditional marketing role. You will identify target accounts, build campaigns, automate execution and turn activity into qualified pipeline. We need someone who moves fast, exercises sound judgment and owns outcomes end to end. You should be equally comfortable: Building workflows using AI, enrichment tools, APIs and automation platforms Defining which market segment Oliv should pursue and researching accounts and understanding buyer behaviour Writing campaign messaging and launching campaigns yourself Analysing results and deciding what to change Fixing operational problems rather than waiting for another team to solve them What you will own GTM strategy and experimentation Develop and continuously refine Oliv’s ICP, market segments, buyer personas and account-selection criteria. Translate company goals into specific growth hypotheses and campaign plans. Identify new audiences, buying signals, use cases and distribution opportunities. Decide which campaigns and channels deserve investment based on evidence. Build a structured experimentation roadmap across outbound, ABM, partnerships, content-led campaigns and other growth motions. Define success metrics before launching programs. Stop, modify or scale campaigns based on pipeline and revenue outcomes. Account research and intelligence Build systems to identify high-potential accounts and contacts. Develop enrichment workflows using firmographic, technographic, hiring, funding, leadership and intent data. Create account-scoring and prioritisation models. Turn raw account information into usable campaign insights. Automate repetitive research while maintaining high data and output quality. Identify triggers that indicate when an account may be ready to engage with Oliv. Campaign strategy and execution Personally build and launch targeted campaigns across email, LinkedIn, ABM and other relevant channels. Develop campaign concepts, offers, messaging and audience logic. Create personalised and account-specific campaign experiences. Coordinate closely with sales on account selection, follow-up and pipeline conversion. Build nurture, reactivation, closed-lost and expansion campaigns. Run small, fast experiments before scaling successful programs. Own campaign quality from ta...