Head of Brand / Brand Lead
About The Role
Thndr is looking for a Head of Brand to own how Thndr shows up in the world — what we say, how we say it, and how people feel about us.
Sitting within Thndr's communications pod, this role owns brand strategy, messaging, social, PR, launch narratives, and campaign thinking, and keeps Thndr's voice consistent across every public touchpoint. The goal: build Thndr's perception as a category leader, a trusted financial institution, and the primary investment account for a new generation of investors.
It's strategic and hands-on. You'll shape brand direction, sharpen messaging, lead social and PR from a brand lens, guide campaign briefs, and work with Growth, Creative Studio, Product, and Thndr’s financial content team to bring Thndr's biggest moments to life.
How Brand Works at Thndr
Brand is the strategic layer connecting company priorities to public perception. It works alongside three specialized teams — Growth (acquisition, performance, conversion, CRM, financial content), Creative Studio (design, motion, video, production)— and brings their work together by defining the narrative, audience insight, key message, tone, and perception goal behind major moments.
What You'll Do
- Brand strategy & positioning — Positioning, perception goals, and audience narratives. Move Thndr from "investment app" to a complete investment ecosystem and primary investment account.
- Messaging & narrative — Clear messaging frameworks for products, launches, campaigns, and leadership moments. Turn complex financial products into simple, credible, compelling stories.
- Social — Thndr's social presence from a brand, messaging, and content-direction perspective: content pillars, launch content, market moments, and day-to-day quality.
- PR & external comms — Thndr's public and media narrative: press strategy, key messages, executive and leadership communication, interviews, panels, and podcasts. Keep external storytelling consistent with the brand.
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