Head of Demand Gen

ABOUT BROCCOLI

Broccoli is building the AI operating system for home service businesses.

We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.

Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.

We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:

- Hundreds of contractors use Broccoli to run their front office

- We’ve grown from $0 → millions in ARR in under a year

- We’re trusted by both single-location operators and the largest PE-backed roll-ups

- Raised $25M+ from Khosla Ventures and YC

THE ROLE

We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.

Your job is to build and scale the systems that generate high-quality pipeline for the sales team.

We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.

You should constantly be testing:

- Channels

- Messaging

- Funnel conversion

- Outbound motions

- Paid campaigns

- Events and partnerships

- AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

WHAT YOU’LL OWN

- Pipeline generation across SMB, mid-market, and enterprise

- Demand gen strategy and execution across inbound + outbound

- Funnel optimization and conversion improvement

- Experimentation across channels, messaging, and GTM motions

- Attribution, CAC, pipeline reporting, and performance metrics

- AI-driven growth systems and automations

- Hiring and scaling the demand gen function over time

WHO WE’RE LOOK...