Head of Digital & Customer Marketing

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities. Sony Electronics Singapore is seeking a strategic and commercially driven Head of Digital & Customer Marketing to lead the company's digital growth, customer engagement (CRM & loyalty), and e-commerce functions.The role is accountable for establishing strategic direction, driving business performance, developing organisational capabilities, and ensuring effective execution through a team of specialists.The role also serves as the local lead for digital transformation and customer technology initiatives, partnering closely with regional headquarters and cross-functional stakeholders to implement new systems, processes and capabilities that support Sony's evolving customer strategy.What you will be doing1. Strategy & Business PerformanceDefine the annual Digital, E-commerce and Customer Marketing strategy aligned with business objectivesEstablish department priorities, KPIs and resource allocation plansOwn departmental performance across Digital Marketing, CRM, E-commerce & Product marketing — including sales, profit, traffic, acquisition, engagement and retentionIdentify growth opportunities and provide strategic recommendations to senior management on market trends, customer behaviour and digital opportunitiesDrive a performance and accountability culture, underpinned by regular business reviews and reporting to local senior management and regional headquarters.2. Team Leadership & Capability DevelopmentLead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty and Product Marketing (only selected DTC exclusive categories)Provide coaching, guidance and decision-making support to team membersEstablish clear roles, responsibilities and development pathwaysFoster collaboration, innovation and continuous improvement within the team3. Stakeholder & Cross-Functional ManagementServe as the primary lead between local business teams and regional headquarters on customer and digital initiativesAlign priorities across Product Marketing, Sales, Sony Store, Customer Service and external partnersFacilitate decision-making and resolve cross-functional challenges that impact business performanceEnsure local market requirements are represented in regional and global discussions4. Digital Transformation & Operational ExcellenceAct as the local business owner for customer marketing systems, platforms and transformation initiativesLead the evaluation, implementation and adoption of n...