Head of Enterprise Marketing

ABOUT THE ROLE Descript is at an inflection point. We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket—converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline. As Head of Enterprise Marketing, you'll own that motion end-to-end. This is a builder role for someone who's done it before: someone who can meticulously understand what's driving inbound interest, identify which accounts to go after and why, and design the campaigns, lifecycle plays, and conversion experiments to bring them in. You'll co-own upmarket pipeline with Sales, partner with Product on the self-serve-to-enterprise conversion motion, and partner with our in-house Growth/Paid team and RevOps to make sure the whole system is instrumented and accountable. The raw materials are here—a passionate user community, a strong product, and a large market. This hire shapes what we do with them upmarket.   WHAT YOU'LL DO Pipeline Strategy & Execution Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message Design account-based programs with messaging and experiences calibrated to high-fit accounts Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets Source and manage contract and agency resources as needed Self-Serve to Enterprise Conversion Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts Build lifecycle plays that nurture individual users into team and enterprise buyers Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline Performance & Measurement Meticulously track which channels, plays, and offers are driving inbound interest and conversions, and use that intelligence to sharpen programs continuously Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working Report regularly on pipeline contribution, channel efficiency, and program performance Sales & Cross-functional Partnership Partner daily with Sales on account priorities, ABM strategy, and pipeline reviews Brief and align with the in-house paid advertising team on enterprise-targeted campaigns Co-own enterprise lifecycle with RevOps, ensuring accountability is clear and programs are coordinated Own the strategy for high-touch deal acceleration programs—things like executive roundtables and leadership-level events—partnering with Field Marketing on execution Contr...