Head of Hydration (gn) - More Nutrition

Start: Immediately | Level: Head of | Location: remote in Germany | Working hours: Fulltime (40h/week) Own and shape the Hydration category strategy of a leading brand in functional nutrition.  We’re looking for an experienced product marketing expert to take end-to-end ownership of our Hydration products and strategy. The major focus will be on how to grow in the ready-to-drink category and in the grocery channel. Starting as soon as possible, on a remote contract, but with monthly on-site days at our office in Germany. Your mission You take full ownership of the Hydration category You manage the existing portfolio and innovation pipeline You define the strategy of how we should continue to grow, especially within the ready-to-drink category and in the grocery channel You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions Your experience & skills You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage You bring 6+ years of experience in product marketing management within the FMCG industry You have experience working on a Hydration / Drinks brand You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels You thrive in a fast-paced, agile environment and take ownership to deliver strong results You speak English & German fluently Why choose us? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opp...