Head of International Marketing (gn) - ESN

Start: Immediately | Level: Head of | Location: Germany, remote | Working hours: Full time (40h/week)  This role requires high flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x times/month) in the Headquarter in Hamburg, Germany. The Role  ESN is one of Europe’s hottest sports nutrition brands — an omni-channel success story powered by a massive D2C engine and one of the strongest influencer communities in the game. Already a market leader in Germany, Austria, Switzerland, and the Netherlands, we’re now scaling up fast to take ESN global.  As Head of International Marketing (gn), you’ll lead this next growth chapter — driving awareness, engagement, and commercial performance across markets. You’ll shape how ESN shows up globally and locally: building campaigns that convert, content that connects, and partnerships that inspire. Driving successful D2C growth will be a core part of your mission — turning brand love into measurable business impact.  You’ll work closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results. Together with local teams, you’ll identify the right consumer angles, spotlight hero products by channel, and bring ESN to life through events, sponsorships, and creators.    Your mission Define brand positioning per market, balancing global consistency with local relevance Develop and execute the omni-channel marketing activation plan to drive customer acquisition and retail growth Build brand heat through local activations, content, and collaborations with world-class athletes and creators Drive impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty Identify which content, creators, and channels best engage consumers and strengthen the brand Partner with local markets to capture consumer insights and accelerate growth Ensure seamless brand experience across e-commerce, retail, and social touchpoints Lead small team of 1-2 directly and indirectly guide and lead 10+ people in markets and in HQ     Your experience & skills Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing Strong understanding of product and category storytelling — knowing how to position hero products and create excitement across markets Data-driven mindset with the ability to translate insights into growth decisions Highly ambitious and hungry to make things happen — thrives in a fast-moving, high-performance environment Hands-on, entrepreneurial approach — this is not corporate; it’s about building things from scratch with passion and fun A genuine team player who brings energy, collaboration, and drive to every project...