Head of Marketing and Growth

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, the world’s largest direct-to-consumer genomics platform with the mission to power the future of personalized health by making whole genome sequencing and interpretation accessible, actionable, and meaningful for everyone.

 

Role Overview

The first Head of Marketing is a key member of the leadership team, accountable for scalable customer acquisition, strong retention, and disciplined, high-velocity revenue growth. This leader owns the end-to-end growth strategy across paid acquisition, lifecycle marketing, product marketing, and brand positioning. The ideal candidate has a proven record of scaling consumer or subscription businesses at 100%+ annual growth while tightly managing CAC, LTV, and contribution margin. They are both performance-driven and strategic, able to optimize acquisition at scale while building a differentiated, trusted brand in a complex category.

 

This role sits at the intersection of performance marketing, subscription economics, product storytelling, and category leadership. The Head of Marketing will build and lead a high-performing, multidisciplinary team that scales revenue efficiently and sustainably while reinforcing our position as the trusted leader in consumer genomics and preventative health.

 

KEY RESPONSIBILITIES

- Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability.

- Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand.

- Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels.

- Improve CAC, payback period, and contribution margin through structured experimentation.

- Design and run A/B tests across creative, targeting, landing pages, and funnel flows

- Lead onboarding, activation, engagem...