Head of Marketing

About Thunkable
Thunkable is the leading no-code platform that empowers users to design, develop, and deploy powerful, native mobile applications without writing a single line of code. Our mission is to make app development accessible to everyone, transforming passive consumers into active creators of technology. Founded in 2016 by Arun Saigal and Weihua Li, former members of the MIT App Inventor team, Thunkable has grown to support millions of users across 184 countries, including a quarter of Fortune 500 companies.
 
Role Overview
As the Head of Marketing at Thunkable, you’ll be responsible for leading and overseeing all of Thunkable’s marketing activities, including the development and implementation of Thunkable’s marketing strategy, budget management and driving brand awareness and sales growth. You’ll be responsible for analyzing market trends, coordinating marketing campaigns and aligning marketing goals with overall business objectives. 
 
Key Responsibilities
Demand & Lead Generation
Develop, execute, and optimize demand generation campaigns across paid, organic, and lifecycle channels to drive user acquisition and trial starts.Own performance marketing and conversion funnels from top-of-funnel awareness to post-signup activation.
Growth & Analytics
Define and track KPIs to evaluate campaign performance and channel ROI. Move fast, iterate often.Generate high-quality leads and improve conversion to paid users.
Leadership & Strategy
Own Thunkable’s marketing roadmap and budget. Prioritize impact.Report directly to the CEO. This is a leadership role with high visibility and high impact.
Content & Communications
Own and execute our content marketing strategy, including blog, SEO, video, email, and thought leadership content that drives inbound interest and brand authority.Partner with Product and Customer Success to communicate the value of our features to developers, educators, and emerging tech creators.Build compelling narratives across channels to positi...