Head of Marketing (B2B/B2G)

🎯 MISSION

You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into customers.

You drive three disciplines - Product Marketing, Performance Marketing (Acquisition), and Brand & Communication - and you are accountable for aligning them around a single objective: accelerating revenue.

In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster, and scale faster - and you make sure every marketing initiative translates into measurable impact on pipeline and revenue.

WHAT YOU ACTUALLY DO

You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the positioning, and the assets that make Vizzia a credible player in public safety - while accelerating Waste conversion in parallel.

You arm Sales. You don't deliver marketing content - you give them a competitive edge in the room. Pitch decks, battlecards, case studies, objection handlers: every asset is built to close, not to fill a shared drive.

You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full acquisition engine to generate a predictable, scalable lead flow.

You mature the brand. The brand exists - but it needs to reach a new level of credibility to support Vizzia's commercial ambitions, particularly as we expand internationally.

You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the right balance between lead autonomy and business priorities.

WHAT WE'RE LOOKING FOR

- 6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product marketing, performance/demand gen, brand/communication.

- Proven track record managing a team (4+ people) in a structuring environment - you've built or ...