Head of Marketing @ Circadian Health Company

Role: Head of Marketing
Location: Remote
Salary: $120K-$160K based on experience

Our client has grown from a Shopify store to a seven-figure ecommerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning ourselves as the definitive authority on living in sync with nature's light.

They're looking for a Head of Marketing to architect this transformation and scale us to eight figures.

Key Responsibilities
You'll be their first marketing leader, reporting directly to the Founder, with full autonomy to build the marketing engine from the ground up. This isn't about executing someone else's playbook - you'll write it.

- Acquisition & Growth:

- Build and scale acquisition funnels across paid media (Meta, Google) with a six-figure budget

- Develop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitors

- Relaunch affiliate and influencer programs, turning their community into growth drivers

- Own CRO across the site - every percentage point of conversion improvement = $XX,XXX in revenue

- The Course Launch (Your Biggest Win):

- Lead go-to-market for their flagship circadian health course - a $500K+ Year 1 revenue opportunity

- Design the pricing strategy, positioning, and funnel that converts product customers into students

- Establish them as the education leader in an emerging wellness category

- Retention & Lifecycle:

- Build CRM, email, and SMS automation that guides customers through transformation (not just transactions)

- Create a testimonial and case study engine - leverage their customers' success stories to build trust at scale

- Design community-driven marketing that turns customers into evangelists

- Systems & Team:

- Establish marketing ...