Head of Social Media
About the Role Philo is looking for a strategic, creative, and hands-on Head of Social Media to lead our organic social presence across entertainment, culture, and community. This person will own social strategy, editorial planning, and platform-native content creation — bringing strong instincts in writing, filming, editing, design, and trend-driven execution. They’ll partner closely across Marketing, Design, Programming, Customer Support, Legal, and external creators to keep Philo’s social presence timely, consistent, and unmistakably Philo. Responsibilities Own Philo’s organic social strategy, editorial calendar, and channel approach across key platforms, with a strong focus on short-form video, Reels, Tiktok, YouTube Shorts, and emerging formats. Create, film, edit, design, publish, and optimize platform-native social content, including video, graphics, memes, captions, carousels, and trend-driven posts. Bring a strong creator/creative ethos to the role, understanding what makes content feel native, shareable, entertaining, and worth watching. Develop social campaigns around programming priorities, cultural moments, giveaways, partner needs, and audience-specific initiatives. Maintain Philo’s social voice and ensure content feels confident, approachable, audience-first, culturally aware, and unmistakably Philo. Collaborate with Design, Brand, Growth, Product Marketing, Customer Support, Legal, agencies, and external creators to bring social ideas to life. Support influencer and creator partnerships through creator sourcing, briefs, content review, and performance learnings. Oversee community management, moderation, and escalation standards across social channels, Reddit, and app store reviews. Use performance data, community feedback, and audience insights to inform content, creative, and marketing recommendations. Qualifications 7+ years of experience in social media, content creation, entertainment marketing, brand marketing, or a related field. Proven experience leading organic social strategy, editorial planning, content development, publishing, and reporting for a consumer-facing brand. Strong hands-on skills in filming, editing, short-form video, social design, meme creation, writing, and platform-native storytelling. Deep fluency in short-form video, especially TikTok, Instagram Reels, and YouTube Shorts. Has a strong curiosity about trends and developments in the social media landscape including new and emerging platforms. A strong portfolio of social work that shows creative range, platform fluency, and content that has meaningfully driven engagement, reach, conversation, or cultural relevance. Experience with tools like CapCut, Adobe Creative Suite, Canva, Figma, Sprout Social, or similar platforms. Strong creative instincts around TV, entertainment, pop culture, memes, fandom, creator culture, internet behavior, and what makes content shareable. Excellent writing, editorial judgment, project management, and cross-functional coll...