Head, Product Marketing, Financial Services

About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility. Get to Know the TeamThe Regional Product Marketing team for Financial Services connects customer insight, product strategy and go-to-market execution across GrabFin and Digibanks. We partner closely with Product, Commercial, CRM, Analytics and Country Marketing teams to build differentiated value propositions, influence product strategy, and drive sustainable growth across lending, payments, banking, insurance and wealth products.Our mission is to help millions of customers discover, adopt and build lasting financial habits through one integrated Financial Services ecosystem.Get to Know the RoleFinancial Services Product Marketing is evolving beyond launching products to building product-led growth engines.As Head of Product Marketing, you will help redefine how Financial Services products are built, launched and scaled across GrabFin and Digibanks. Beyond traditional positioning and go-to-market, you will leverage AI, predictive customer insights and experimentation to shape product strategy, build differentiated value propositions, design customer journeys and grow long-term customer value.Working closely with Product, Commercial, Marketing, CRM and Analytics teams, you will ensure every product is designed not only to acquire customers, but to build trust, create lasting financial habits and strengthen the overall Financial Services ecosystem.As the regional Product Marketing lead for Financial Services, you will build scalable frameworks and playbooks that can be adopted across markets, helping establish Product Marketing as a strategic growth partner - not just a launch function.This is a fully onsite role at Grab's Jakarta office. The Critical Tasks You Will PerformProduct-Led Growth: Lead the shift from traditional go-to-market towards product-led growth, driving adoption, engagement, retention and customer lifetime value.Financial Services Ecosystem Strategy: Shape the Financial Services portfolio by defining product positioning, customer value propositions and cross-sell strategies across GrabFin and Digibanks to grow one integrated Financial Services ecosystem.Customer-Back Innovation: Turn customer insights, behavioural data and market intelligence into recommendations that influence product strategy, product design and commercial priorities.AI-Native Product Marketing: Modernise Product Marketing through AI-enabled research, predictive personas, synthetic insights, experimentation and AI Search (AEO/GEO), improving how Financial Services products are discovered, under...