Influencer Development Specialist

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.About this position: We're looking for an Influencer Development Specialist to activate and grow a defined segment of creators on the Mavely platform. This is a creator-facing role at the heart of Later's creator monetization business, focused on moving creators through key activation milestones and driving measurable Commissionable GMV (CGMV) growth following every touchpoint. You'll operate within structured CRM pipelines, leveraging data, targeted outreach, and 1:1 conversations to turn leads into revenue-generating creators. You'll partner closely with Campaigns, Lifecycle, and RevOps teams to align on creator opportunities and surface insights that shape platform and product strategy. Success is defined by your ability to drive sustained CGMV growth and platform adoption across your book of business. What you'll be doing: Pipeline Activation & Execution Manage a defined portfolio of creators within CRM pipelines, prioritizing high-impact opportunities for activation and growth, including assigned specialty segments. Execute structured outreach sequences and targeted follow-ups to drive engagement, meetings booked, and platform activation. Maintain strong CRM hygiene, ensuring accurate tracking of touchpoints, pipeline movement, and creator status across your book of business. Identify patterns in high-performing creators and replicate successful activation strategies across your pipeline. Creator Engagement & Growth Schedule and lead 1:1 calls with creators to drive activation, educate on platform value, and share influencer monetization strategies. Guide creators through key activation milestones, including link creation, brand alignment, and early revenue generation. Deliver tailored, actionable recommendations that help creators increase earnings on Mavely, informed by creator demographic data and niche. Build trust and maintain ongoing relationships with creators to drive sustained platform engagement and revenue growt...