Integrated Marketing Communications Manager
The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
levoit.com | cosori.com | pawsync.com | etekcity.com
The Opportunity:
The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories. This role works closely with cross-functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that’s aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.
What you will do at VeSync:
Regional Product Strategy Adaptation (15%)
• Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.
• Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).
• Develop an integrated marketing strategy ...