Japan Growth Marketing Lead

About the Group/Team We're Canva's Japan team, part of our International Supergroup. Our job is to make Canva feel truly local for people across Japan, working across marketing, partnerships and localisation. We're based in Shibuya, in the heart of Tokyo's creative scene, and we work closely with teams around the world, including our global HQ in Sydney. We're growing quickly, and there's real appetite to invest in the market and do the best work of our lives here. About the Role/Specialty As Growth Marketing Lead, you'll own Canva Japan's growth marketing end-to-end, from awareness and acquisition through to activation, conversion, retention and revenue, building data-driven strategies across the full customer journey. You'll directly manage our digital advertising channels in-house rather than through an agency, so you're close to the data and in control of every lever. You'll pair deep, practical advertising expertise with an experimental mindset and a genuine understanding of Japanese consumers, and you'll work with local and global marketing, creative, product, data and localisation teams to find and scale what works.  Goals you’ll achieve 0-6 month goalsTake full, hands-on ownership of Japan's digital advertising channels, running day-to-day setup, optimisation and budget management directly in-platform.Build a clear view of the Japan funnel from acquisition to revenue, and identify the highest-impact growth opportunities from customer behaviour, market trends and campaign data.Stand up a structured testing roadmap across channels, audiences and creative concepts, with clear goals and measurement in place.6-12 month goalsImprove core efficiency metrics (CAC, CPA, ROAS and conversion rate) and show measurable incremental lift from paid investment.Scale the channels and campaigns that work, reallocating budget based on performance, incrementality and business impact.Partner with local creative to ship truly local ad concepts that lift conversion with Japanese audiences, and establish a clear read on which messages and formats drive results.What you’ll do (responsibilities)Develop and execute Canva Japan's growth marketing strategy across acquisition, activation, conversion, retention and revenue growth.Manage the marketing budget and allocate investment based on performance, incrementality and business impact.Directly manage all digital advertising in-house across Meta, Google, YouTube, TikTok, X, Apple Search Ads and other relevant platforms, owning campaign setup, daily optimisation, performance analysis and budget management.Run campaigns across brand, consideration, app acquisition, website conversion, subscription and revenue objectives, defining audience, bidding, placement, attribution and measurement strategies.Track, analyse and report on performance against metrics like CAC, CPA, ROAS, conversion rate, video completion rate, revenue and incremental lift, and turn that data into clear budget and investment decisions.Build and...