Jr Marketing Performance Analyst (USER ACQUISITION)
We are seeking a detail-oriented and analytical Junior Marketing Performance Analyst to join our marketing team. The ideal candidate will play a crucial role in optimizing our marketing strategies by analyzing data, identifying trends, and providing actionable insights to enhance campaign performance for our games.
Responsibilities:
Assist in the implementation of user acquisition campaigns across various digital channels.
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of user acquisition campaigns.
Collaborate with cross-functional teams to gather data and insights for campaign planning and optimization.
Generate reports on campaign performance and provide insights for continuous improvement.
Conduct A/B testing and provide recommendations based on data-driven insights.
Conduct market research to identify trends, competitors, and opportunities for user acquisition.
Stay updated on industry trends and best practices in user acquisition and digital marketing.
Qualifications:
Bachelor's degree in Marketing, Business, Engineer, Information Technology or a related field.
Knowledge of basic marketing principles and concepts.
Proficient in English at an intermediate or advanced level - Ability to articulate ideas clearly and concisely.
1 year of experience with management of online advertising campaigns.
Strong analytical and quantitative skills with the ability to interpret complex data sets.
Familiarity with data visualization tools and techniques.
Detail-oriented with the ability to manage multiple tasks simultaneously.
Proficient in Microsoft Office suite, especially Excel, or Google Sheets.
Preferred Skills:
Previous work with mobile game advertising.
Familiarity with digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc.
Personal Attributes:
Proactive and self-motivated.
Ability to adapt to a fast-paced and dynamic work environment.
Ability to work collaboratively in a team environment.
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