Lead - Digital Site Merchandising

In short We are seeking a Lead - Digital Site Merchandising to strategically shape the next phase of our rapidly growing Direct To Consumer (DTC) business. This role involves leading the optimisation and innovation of our onsite experience across all devices, to deliver a best-in-class user experience. You will leverage smart digital merchandising strategies, compelling content, and strong leadership skills to enhance the website performance and the entire user journey. Effective communication with diverse local and global stakeholders and the strategic application of the digital tools is essential to ensure comprehensive content and merchandising plans. This role offers the opportunity to translate insights into impactful growth initiatives. Your mission Leadership & Strategy Execution: The role demands a leader who not only sets the strategic direction for Digital site merchandising within designated markets but also embodies the principles they advocate. This involves a proactive approach to understanding and implementing the overarching global strategy, ensuring that all local initiatives are in complete harmony. Customer-Centric Site Optimisation: Developing and executing a mid-to-long-term vision for the onsite customer experience is paramount. This requires a profound understanding of the customer journey, identifying key touchpoints and areas for enhancement. Technical & Analytical Excellence: A strong technical foundation is critical, encompassing a deep understanding of the various tools and systems within the Digital ecosystem. Cross-Functional Collaboration: Effective collaboration is fundamental to success. This role necessitates building strong working relationships with various teams, including Technology, Marketing, Commercial, and global counterparts. Seamless alignment of Digital site merchandising efforts with broader marketing campaigns, commercial strategies, and global initiatives is crucial. System Enhancements & Innovation: Driving continuous improvement of the technical platforms is a key responsibility. This involves actively managing the rollout and testing of new tools and features, ensuring their successful implementation and adoption. A strong understanding of CMS functionalities and the ability to leverage them effectively is essential. Performance & Process Improvement: A data-driven approach to performance management is critical. This includes the regular analysis of commercial performance, campaign effectiveness, and overall trading performance. Based on these insights, the individual will be responsible for identifying areas for process refinement and implementing improvements to enhance efficiency across Digital operations. Data-Driven Optimisation: Championing a data-led culture is essential for continuous improvement of the customer experience. This involves leveraging data from various sources to gain a comprehensive understanding of customer behavior across all devices. Through ongoing te...