Lead Manager, Brand Campaigns

Who We Are:  Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world’s largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues. Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish.   Location: Applicants must be authorized to work for ANY employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility. Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area. Position Summary:   The Lead Manager, Brand Campaigns is responsible for supporting the planning of and implementing integrated marketing plans for key Make-A-Wish “drive periods” and tentpole events, collaborating with key stakeholders to ensure cross-team alignment, and managing the development and delivery of assets for national marketing campaigns intended to grow brand reach and drive revenue growth for Make-A-Wish. This role will also support the execution of an 18-24-month campaign planning process as well as various revenue generating efforts across channels.   Knowledge and Abilities:  Understanding of the marketing mix and ability to collaborate across marketing, fundraising, communications, and creative teams to develop fully integrated campaigns.  Demonstrated ability to build trust-based relationships with stakeholders.  Exceptional customer service skills; ability to work professionally with internal and external partners, chapters, and all levels of staff.  Ability to develop and deliver effective, informational, and engaging presentations to large, cross-functional audiences, mainly in a virtual environment, but occasionally in-person.   High attention to detail and proven ability to manage multiple, competing priorities simultaneously, while delivering high quality work.  Possess strong written, verbal communication and interpersonal skills.  Ability to turn data/information into meaningful reporting or action.   Core Responsibilities:  As the Lead Manager, Brand Campaigns & Marketing Operations, you will:  Support development of campaign plans and execute activation elements for MAW national drive periods. This includes supporting the development of activation materials and planning content such as chapter toolkits, and execution of campaign activation elements including media (paid, PS...